Study diploma in Marketing Technology at VCC

Located in the heart of the city, for over 5 decades, Vancouver Community College (VCC) takes pride in providing high-quality programs to international and Canadian students. It offers one of the best academic and cultural environments for the students and gives them relevant training to enter the real business world. It has two campuses, one being on Broadway, and the other in Downtown Vancouver. The expertise of the faculty and the supportive staff work hard in preparing their students trained enough to be ready for a job upon graduation.

VCC has a wide range of courses for the students such as Accounting, Business, Management, Arts, Science, Technology, Healthcare, and many more. Business and Project Management is one of the most popular courses for international students.

Marketing Technology Diploma at VCC

This course will help students gain a solid foundation in marketing coupled with business management while developing advanced and specialized skills in marketing-related technology and software, data analytics, customer relationship management (CRM), and a lot more.

What is CRM?

Customer relationship management (CRM) is a technology that is used to manage all your company’s relationships and interactions with its present as well as future customers. The goal is to improve business relationships which in turn would help grow the business.

Course Duration

Duration: 2 years

Course Credential: Diploma

Couse delivery: Class-based

Campus: Downtown

Please note that the hours of the course are full-time.

Why choose this course?

The two-year program makes the students ready to enter the fast-paced world of marketing and how to apply technology in this area. The course is divided into 4 terms, two in the first year followed by 2 in the second year. All the terms will have 15 credits each.

Some of the subjects covered in the course are:

  • Business Communication
  • Fundamentals of Marketing
  • IT Management
  • Customer Relationship Management
  • Marketing Math
  • Professional Selling
  • Data Analytics and Visualization for Marketing
  • Digital Advertising
  • Marketing Automation
  • Law and Ethics for Marketing

Marketing Technology Capstone 

The course ends with a Marketing Technology Capstone where the students will apply the skills required for job readiness in the marketing technology field they learned from this course. They will be made to work with software and solve a business case. Also, students will work with actual data sets to simulate solving business problems.  

What to expect?

The courses will be presented using a variety of instructional strategies, lectures, case studies, discussions, presentations, and individual and group work. Courses are designed in such a way that they would improve student engagement.  

What you’ll learn?

Upon completion of the Marketing Technology Diploma graduates will be able to:

  • Communicate effectively 
  • Apply critical thinking and analytical skills and strategies to provide business marketing solutions 
  • Develop a marketing plan for the business
  • Customer Relationship Management (CRM
  • Use data analysis to support business decisions
  • Apply principles of corporate social responsibility
  • Determine effective digital marketing and e-commerce strategies

Click here, to learn more about the subjects covered in the course.

What are the Admission Requirements? 

The requirements to get yourself enrolled in this course are as follows:


  • English Language proficiency by showing TOEFL and IELTS scores.
  • TOEFL iBT with a minimum score of 80 (students must have scored a minimum of 20 in each section reading, listening, writing, and speaking)


  • Academic IELTS with a minimum score of 6.5. (Must have scored a minimum of 6.0 in every band)

Click here, to learn more about the VCC English Entrance Requirements for international students.

Tuition and Fees

At VCC, the base tuition fee for international students is about $37,149CAD. However, that’s not where the payment ends. There will be other expenses like medical and dental insurance, campus fees, etc. So, overall, the total will look closer to $39,391CAD. 

Career Opportunities

After completing this course, students can work as marketing managers. Entry-level jobs help the students in gaining experience. Other designations include:

  • Social Media Specialist.
  • Product Manager
  • Market Research Analyst
  • Marketing Coordinator
  • Junior Brand Manager
  • Project Coordinator

Source: Vancouver Community College Study Marketing Technology Diploma at VCC

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