British Columbia Institute of Technology (BCIT), located in beautiful British Columbia, has been providing high-quality education since 1964. It is the largest comprehensive polytechnic in Canada. BCIT aims to equip its students with practical skills along with academic knowledge so that the students become job ready by the end of the course. BCIT has an expert faculty that enriches their students with the knowledge they need for career planning. Students are given complete academic assistance and enrichment. The instructors are professional and help the students with real-world learning.
Course Credential: Diploma
Format: Full-time
Length: 2 years
Campus: Burnaby, 3700 Willingdon Avenue, Burnaby, BC
The first year of Marketing Management allows students to explore a variety of marketing-related subjects.
Subjects include marketing and communications for global and local markets, basic computer skills and internet marketing basics (often known as digital marketing), business communications, technical sales, economics, business math, and accounting practices.
Students learn about business in general and they are made to attend industry events right in the first year before deciding on a marketing specialization, which is usually called an option.
In the second term of their first year, students must select one of the below-mentioned 5 specializations.
The second-year options are:
- Entrepreneurship
- Marketing Communications
- Professional Real Estate
- Professional Sales
- Tourism Sales and Marketing
Students’ GPA plays a very important role in deciding which option they can select in the second year.
The option that the students select in the first year, leads directly into a Year 2 specialization.
Students get to work on business projects and the practicum provides a hands-on experience so that by the end of the course they are ready to step out and work in the global market.
More about the Course
Students usually give 25 hours a week in classroom lectures, projects, and assignments as well. Teamwork is taught through activities where the students work in groups.
Presentations are a big part of classroom life. Students participate in formal presentations to industry clients as a part of their project courses. These can be individually or in groups or teams. This helps students gain confidence and help them become job-ready.
Admission Requirements
Students are required to have completed two years of full-time education in a high school or post-secondary program in English in an English-speaking country. Two years of full-time education is equivalent to:
- 12 courses successfully completed within two years or
- 15 courses successfully completed within three years
Entrance requirements are also program specific. All programs require English 12, but the percentage required varies by program.
If you do not meet the requirements, BCIT offers several options to help you upgrade your skills in the form of various upgrading courses and competency tests.
If your program requires:
- English 12 73%, then overall IELTS score should be 7, and TOEFL 90
- English 12 67%, then overall IELTS score should be 6.5, and TOEFL 86
- English 12 50%, then overall IELTS score should be 6.0, and TOEFL 82
For this course in particular, IELTS score should be overall 6.5
Click here, to view entrance requirements in detail.
International Applicants
To qualify for graduation, students enrolled in this program must complete the mandatory work component.
A co-op work permit is required prior to starting the work component
Tuition & Fees
Please note that this is the estimated cost of the tuition fee.
Domestic Tuition: $12,645*
International Tuition: $41,850*
Click here to apply for this course.
Career opportunities
Marketing is required everywhere no matter what the industry is. Marketing is very omnipresent and a marketing department is there in every business and organization. Justifiably, it is said that marketing is the backbone of any business. Global Businesses are expanding and so are the marketing jobs. This program enables the students to launch a career in a marketing-related position.
Employment opportunities are found in manufacturing, wholesale distribution, retail, hospitality, marketing communications, tourism, and service organizations.
Graduates of the Marketing Management diploma program have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. These skills are good enough to help the students get a job and work as:
- Marketing Coordinator
- Project Manager
- Media Buyer
- Digital Marketing Specialist
- Account Services Coordinator
So, if you feel this program interests you, then this is the best course for you.
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